THE UK
VIRTUAL BOOKKEEPER

Here's a situation that confuses (and stresses) business owners more than almost anything else: Your accountant tells you you're profitable. The numbers look good on paper. But your bank balance is shrinking. You're constantly worrying about whether you can pay the next bill. You feel broke despite being "successful." What's going on? The answer is simple but crucial: profit and cash flow are not the same thing. Understanding the difference — and why it matters so much — is o